juliette kang

brand & creative strategy with a background in design

currently working at Ralph Lauren & an pursuing an MBA at NYU Stern

I believe successful brands understand what people value not only as consumers, but across all facets of their lives. By understanding the nuances of the cultures they seek to be part of, as well as those adjacent to them, brands can develop a more holistic understanding of their audiences. This allows them to engage with consumers in ways that feel more genuine, thoughtful, and culturally relevant.

Data and insights are easier to access, track, and analyze than ever before. While the collection of metrics can be automated, synthesizing those findings into meaningful insights and actionable strategies still requires human perspective. This makes creative thinking and a nuanced understanding of the cultural landscape more important than ever.

The strongest brand strategies marry data-driven decision-making with human-centered creativity.

I’m a creative interested in the art and strategy of brand building.

These are some of topics shaping my scrolling sessions & internet rabbit holes.

I love my brick and have seen people on the internet making their own dupes into cute keychains. I like the idea of a dumbphone, but not enough to commit. I am at the edge of my seat waiting to see which company wins the dumbphone boom. I wish listening to a CD player on the subway didn’t feel so performative, or else I’d use my more. This is my favorite substack on being cyber celibate.

The return to analog

Athletic inspired fashion is no new phenomenon. I’ve recently seen an emergence of making your technical wear fashionable. I am a fashionista through and through, so why does this side of me suddenly go out the window whenever my fitness girlie mode is activated? Seems like a lot of other people are asking the same question. People are tired of boring gymwear and are looking for more playful options. Follow me on strava?

The intersection of fashion & fitness

The latest in the grocery aisle

In my free time, I am working on a condiment called Jammy Kimchi.‍ It’s the first condiment made from real kimchi and absolutely delicious. ‍ I’ve always been very interested in baking and cooking more generally, so this is my outlet for those interests. As a result, I am very well versed in the world of modern cpg.

Marketing trends & internet aesthetics

I am fascinated with all the ways different brands fail and succeed at reaching their customers. Why does something work for one brand, but feel awkward for another? I read different substacks and follow various instagram accounts to stay up to date with the latest trends and tactics. I am tapped into the campaigns from big fashion houses as well the viral reels from small consumer brands.